For immediate release:                                                                                   February 5, 2014                                           
Equitrust USA acquires holdings of Cataloochee Companies
ATLANTA, GA—EquiTrust USA, a Maryland real estate investment trust, has acquired 100 percent of the ownership and assets of Cataloochee Holdings LLC, Cataloochee Commons LLC and Cataloochee Hospitality LLC, referred to as the Cataloochee Companies. EquiTrust USA has also made several additions to its development and construction team, including national firm Jones Lang Lasalle, who will manage retail leasing and property management, A&E firm Clark, Patterson and Lee who will oversee civil and traffic engineering, and contractors Winter-Turner and Anderson/Perini to manage construction of the Cataloochee Commons and The Lodge during phase one of the development build-out. Phase 1 will require much site preparation. Blalock and Sons will perform that work.

The firms join project design and management firm U|D|G, who developed the original master plan for Cataloochee Wilderness Resorts Resort and has been selected as the Architects for each of the Phase One building components. EquiTrust USA projects a multi-phase, multi-year development timeframe to complete the $14 billion lifestyle resort and retail complex, which will lie adjacent to Interstate 40 west of Asheville and contiguous with the Great Smoky Mountains National Park.

EquiTrust USA is an early-stage REIT formed in 2012 to focus investment capital on retail, hospitality and residential real estate development – specifically, developing a lifestyle resort and retail complex in a location in the southeastern United States. The company intends to qualify as a real estate investment trust for federal income tax purposes, or REIT, for the taxable year ending December 31, 2014.

The Cataloochee Companies developed a master plan for Cataloochee Wilderness Resort, which will be a $14 billion lifestyle resort and retail complex adjacent to Interstate 40 and contiguous with the Great Smoky Mountains National Park, just west of Asheville, N.C.  Now that EquiTrust has completely acquired the Cataloochee Companies, EquiTrust USA will pursue the development of Cataloochee Wilderness Resort according to the master plan. EquiTrust USA’s forward-looking vision for the project also includes acquiring and managing other entertainment and hospitality properties in the area, to provide resort amenities, such as a golf course and entertainment venues, that complement the vision of the Cataloochee Wilderness Resort master plan, and to produce operating capital and shareholder distributions.

The company is conducting a Rule 506(c) unregistered offering of its Series A preferred shares to raise initial capital to begin acquiring properties within the footprint of the Cataloochee Wilderness Resort master plan. Assuming profitability, shareholder distributions will be scheduled in line with traditional REIT practices.

EquiTrust USA’s executive offices are located at 3475 Piedmont Rd, NE, Suite 1200, Atlanta, GA 30305. 404.996.5838. Additional information about EquiTrust USA may be obtained at Additional information about Cataloochee Wilderness Resort can be obtained at  Media Contact: Frank Singleton (678) 316-4237) Investor contact: Don Buenger. (404.996.5838)


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